The Good Beekeeper: Honey At Its Best
A local, responsible honey company called BeGoodzzz asked us for a rebrand, so we game them a new name, tagline, along with some cool new packaging, plus a campaign they could launch right away. The result: a brand that reflects the people behind it, advocates for ethical beekeeping, and gives people Honey At Its Best. This campaign took home 3rd place at the Ad Club's 2016 Brandathon.
Since bees need more flowers to pollinate, we used plantable paper for the jar’s hangtags.
To support ethical beekeeping, people can also Adopt a Hive and get a live view of their bees making the sweet stuff.
Copywriters: Evangeline Condakes + Jess Tardy | AD: Papee Thirawat
ACD: Jess Tardy | CD: Sam Pitino | Producer: Sylvain Lucarelli