Swissbakers: Made for the moment.

How do you convince the average Bostonian to actually sit down for breakfast? With food that takes you right to your happy place. So, carbs.

In-Store Posters

In-Store Brand Manifesto

Part menu, part Swiss flag plus sign that folds up into a neat red square (pictured on the right).

To get customers to embrace slowing down, we also created a series of mailable postcards they could send to their loved ones (and sneakily get everyone hooked on Swissbakers).

Writer: Me | AD: Papee Thirawat (yes, he cut these all out by hand)

CD: Sam Pitino | ACD: Jess Tardy