Parlor Custom Skis: You, built right in. 

Parlor is a ski shop in East Boston that specializes in handcrafted, one-of-a-kind custom skis. They take everything into consideration: your exact measurements, the conditions you’ll face, your weight distribution, and so many other factors that went over my head when I read this brief. In fact, the only thing that’s more unique than these skis are your own fingerprints. 

AD/CD: Jim Bizier | CD: Doug Gladstone | Writer: Me | AD: Kabita Das