Boston Medical Center Pediatrics

No matter which way you slice it, parenting is a learn-as-you-go operation. Thankfully, BMC Pediatrics has a whole team of world-class primary care doctors and specialists. And a handy field guide to help parents navigate every phase of childhood (i.e. the microsite we created).

Writer: Me | AD: Matt St. Pierre | Illustrator: Greg Daroll

ACDs: Joe Krikava & Jess Tardy | ECD: Sam Pitino

 
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Here’s the Facebook Canvas edition.

 

We also used Promoted Instagram Stories before all the other brands did.

Hatch Awards, 2018: Silver, Multi-Platform Campaign | Bronze, Website: Product/Goods/Service Promotion | Bronze, Elements of Advertising: Illustration & Animation | Bronze, Social Media: Paid Campaign (for Facebook Canvas) | Merit, Social Media: Paid Campaign (for GIFs) | Merit, Digital Rich Media Campaign 

MITX Awards, 2018: Best Content Marketing Program | Best Use of Social