Your mammogram machine knows you secretly hate her.

We all have “that friend” we see once a year. The one who doesn’t stop calling or texting until we agree to hang out with them. You kind of dread seeing this person. But they mean well. Because this is also the friend that would take a bullet for you. If you’re a woman over the age of 40, “that friend” is your mammogram machine. We can’t make her any less annoying, but she can save your life.

 
 
 
 
 
 
 

While patients were waiting for their appointments, they could send their friends a greeting card to remind them to get their mammograms too.

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We also sent reminders to BMC’s female employees.

Copywriters: Evangeline Condakes, Jess Tardy | ACD + VO: Also Jess Tardy | AD: Matt St. Pierre

CD: Sam Pitino | ACD: Joe Krikava | Producer: Sylvain Lucarelli